Editors Note: We created a DIY Facebook Ads Marketing course here in case you can’t hire our agency. But if you want us to do your Facebook Ads Marketing, call us 1-619-642-2500 or fill out the contact form.
The really great thing about advertising on Facebook is that the platform is pretty much open to everyone. Whatever the business that you are into, it is more than likely that you will be able to find the right kind of audience for your company on this advertising channel. That’s not really surprising, considering that Facebook has over 2.19 billion monthly active users. With such a wide selection of potential leads, every business is bound to make a profit by advertising on Facebook, right? So, how to you create Facebook Ads for Bars and Cocktail Lounges?
Well, the answer to that is that it’s not that simple. The first thing that we need to note here is that anyone that is looking to advertise on Facebook needs to have first done their homework.
Though it is easy to generate leads and conversions on the platform, it is also not that difficult to waste time and money on the wrong ads that are not properly targeted towards the right audience.
Advertising your bar and cocktail lounge on Facebook can be particularly daunting, considering the fact that this form of business tends to be highly specialized and targeted at a niche type of audience. So, how do you find the right demographics and interest groups on such a vast platform?
Well, the good thing is that Facebook has laid out everything that you need in order to make sure that your ads are delivered to the right kind of people at the right time. This ensures that you have a greater CTR for your ads, and leads to an increase in the foot traffic that finds its way off Facebook to the physical location of your bar or cocktail lounge.
The first thing, as far as advertising your bar or cocktail lounge anywhere is concerned, is that you should have a really great place. There is nothing that keeps people coming back better than the ambience of a place that is well looked after.
One thing that you need to take note of is that word of mouth is still very relevant, even in today’s digital world. What this means is that you want to have people talk about how great your place is, both on and offline.
Online, this translates into a greater number of likes for your Facebook page, along with glowing reviews that are left on such places as Yelp, Shopper Approved and other online review platforms.
We could wax lyrical about the attributes of Facebook as a advertising channel, but the truth is that all that is not going to be useful for your Bar or Cocktail Lounge without the ability to clearly define and target your audience.
As we have already noted, Facebook is a vast potential source of leads, which makes it quite easy for your ads to get lost within its labyrinths. If you have been using the platform for any given amount of time, you may have come across advertisements that appear to you to be totally out of place.
A major reason for this is that these ads will not have been properly targeted. The good thing is that Facebook allows you to use the following parameters to define and target an audience for Ads for your Bar or cocktail Lounge;
The first thing that we need to note is that Bars and Cocktail Lounges tend to be localized. What this means, in practical terms, is that you are not going to have people come from very far off in order to grace your bar.
Let’s assume that you a pub that is located on Concord Avenue in California. You can, while creating your Facebook Ad, add this as the location to which you wish to have your ads delivered.
Lets then assume that your target audience is going to come from 10 miles around the physical location of your business. The great thing is that, while creating Facebook Ads for your Bar or Cocktail Lounge, you can limit the distance to which you wish to have your ads delivered.
Again, we need to reiterate the need to clearly define the location that you wish to target with Facebook Ads for your Bar or Cocktail Lounge. What you don’t want to do is end up wasting money by having your ads delivered to people in Burundi or in some other part of the globe.
You can also use Gender, Age and Language as targeting parameters when creating ads for your bar or cocktail lounge.
Since the age at which someone can legally be served in a bar in California is 21, you should set this as the starting age when creating your ads. Not that when we do this, our potential target audience drops to a maximum of 2700 from a maximum of 3100.
You can also further narrow down on your target audience using the demographics and interests setting. For our example, we are going to target people who have shown an interest in;
This is another thing that you seriously need to think about when creating Facebook Ads for your Bar or Cocktail Lounge. The question to ask here is what is it that I wish to achieve with my Facebook marketing campaign? Facebook gives you a wide range of options, as far as choosing campaign objectives is concerned;
Not all of them are obviously going to be relevant to your particular case. If you want people to visit your bar or cocktail lounge’s website, you can choose Traffic. But, perhaps, the most relevant objective in this instance would be Store Visits.
That’s because you want to attract more traffic to the physical location of your bar. In order to use this setting, you actually need to first set up your business locations in Business manager. When that’s done, you can go on to create Facebook ads that are delivered around the physical location of your store.
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