Editors Note: We created a DIY Facebook Ads Marketing course here in case you can’t hire our agency. But if you want us to do your Facebook Ads Marketing, call us 1-619-642-2500 or fill out the contact form.
One thing that we need to say right at the beginning is that Banquet Halls are definitely well represented on Facebook. Search on Google today using the keyword “Facebook Ads for Banquet Rooms,” and you will notice that most of the results that come out are from businesses that already have Pages on the platform.
Having a Facebook Page without doubt, a must for all business. That is particularly the case considering that creating one costs absolutely nothing.
However, though Facebook Pages are good, they are not really going to do much for your business unless you go the extra mile of creating and launching paid ads on the platform.
Fortunately, this is something that you can do using Facebook Ads Manager. This article is not going to hold your hand as far as getting to Ads Manager is concerned. Type “Facebook Ads Manager,” in Google, and you should be able to navigate your way there. So, what important things do you need to think about as part of the process of creating Facebook Ads for your Banquet Room?
The first thing to note is that not all businesses that advertise on Facebook are going to have the same set of Objectives. Even one business may have one objective today, and another tomorrow. Knowing what it is that you wish to achieve is important, since it is going to be instrumental in the structuring of your campaign.
Facebook has, for better or for worse, come up with the following set of Objectives, from which you need to choose one as the first step towards the creation of an ad for your Banquet Rooms;
You will notice that a number of the Objectives that are given above can be used when creating Facebook Ads for Banquet Halls. This all depends, of course, on what it is that you wish to achieve with your advertising campaign.
If you wish to have people get in touch with you, then you will choose “Messages,” as your objective. If, on the other hand, you are looking to generate traffic for your landing page or for your website, then “Traffic,” would be the ideal objective.
For this example, we are going to have people who click on our ad given the option of leaving their contact details so that we can get back in touch with them. Note that you actually need to make sure that there is someone monitoring this feed, because you don’t want to have any leads that you generate waiting for too long for you to get in touch with them.
Once you have chosen your objective, the next thing involves defining and zooming in on the target audience. Advertising is, in this regard, not simply about reaching out to as many people as possible. On Facebook, it actually pays to have your ads delivered to the right amount of people who matter. Let’s take a moment here to define who the target audience for a Banquet Hall may be;
So, how do you narrow down on your target audience while creating Facebook Ads for your Banquet Hall? Facebook provides the following settings that allow you to zoom in on people who are more likely to be interested in what you have to offer;
Location is important for most businesses when it comes to Facebook Advertising, for the simple reason that they do not have the luxury of having a global reach. A banquet room, café or restaurant, is only going to ever attract clients from a certain distance around it.
The same cannot be said for online retailers, as an example, that pretty much have a global reach. With banquet rooms, you actually need to have a clear understanding of how spread out your client base is before you even get started.
Let’s assume for a moment that our Banquet Rooms are located in San Marino, Los Angeles, California. For this example, we are going to have our ads delivered only to people who live within this city.
This setting allows you to choose to have your Facebook Ads delivered only to people of a particular gender. If you are offering a discount on people who hold baby showers in your Banquet Rooms, as an example, it would be more sensible to have your ad delivered only to women.
The age setting allows you to restrict the ages of the people that see your ads to a specific range.
You can choose to have your ads delivered to people that speak only a specific set of languages.
For better or for worse, Facebook knows a lot about the 2.19 billion people who are active on the platform. You can, as a business, take advantage of this fact to make sure that your ads are delivered only to the people that matter.
We have already given a hint about the kind of people that we are going to be targeting with our ads for this example. You can see the targeting options that we have chosen in the above screenshot.
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