Does advertising on Facebook work for accounting businesses? My name is Francisco, and I am here to answer all your questions. Sign up for the Facebook Ads Setup Plan if you would like to have us handle your campaigns. Those that wish to learn how to create their own Facebook Ads should continue reading this post. In this article, I am going to;
Should Accounting companies advertise on Facebook?
Most people that I interact with want to know whether or not their type of business has a place on Facebook as far as advertising is concerned. Accounting firms are no exception. One of the most common questions that I get when talking to people is; “Should I try Facebook advertising for my accounting business?” And my answer to this question is always the same; “YES, accounting businesses CAN BENEFIT A LOT FROM ADVERTISING ON FACEBOOK!” The following are the reasons for this;
How to create your own Facebook Ads for your Accounting Business
If you have the time, and if you would rather not have our agency handle Facebook Advertising on your behalf, then here is how to create your very own Facebook ads for your business;
Everything happens in Ads Manager
To begin creating Facebook Ads for your Accounting business, you first need to log into Facebook Ads Manager. You can do this using your personal Facebook account details.
What are your Campaign Objectives?
Facebook provides you with a number of campaign objectives, from which you can only choose one. For this example, we are going to assume that we wish to create an ad in which we offer to do tax returns for immigrants to the United States. We are also going to assume that we have created a landing page to which people who click on our ads are going to be directed. “Traffic” is, therefore, going to be the most appropriate campaign objective. Other Facebook Ads objectives are;
Best Facebook Ads campaign objectives for accounting companies
So, what’s the best Facebook Ads campaign objective for accounting companies? The answer to this is; it all depends;
The Ad Set: Creating your target audience
The next major section on which you need to work is the Ad Set section. An Ad Set can have more than one ad. This section is where you define your target audience. Facebook provides you with a number of tools that help ensure that your ads only reach the most relevant audience;
Laying out the location(s) to which you wish to have your Facebook Ads delivered is the first step in the proper definition of a target audience. For this example, we are going to restrict delivery of our ad to Chula Vista in California.
Remember what we said at the top about creating a Facebook ad targeting immigrants that need help filling out tax returns? Our chosen location is on the border with Mexico, making our targeting options appropriate.
Note that our targeting is set at 25 miles around Chula Vista. You can increase and decrease it as needed. Also note that we have excluded Mexico using the available location targeting options.
This Age setting allows you to further narrow down on your target audience by giving an age range that you wish to target with your Facebook Ads. For this example, we have targeted people who are between the ages of 30 and 50, who are likely to be most in need of our services.
You can also set the gender that you wish to target for your Facebook Ads. For our example, we are going to go with both men and women.
You can use language to further define your target audience, by having your Facebook Ads delivered only to people who speak a particular language. We have already mentioned that this ad will be targeted at immigrants from Mexico who need help filing their tax returns. We are, therefore, going to have our ad delivered only to people who speak Spanish.
The detailed targeting section allows you to really narrow down on the target audience for your Facebook Ads. This is done using demographics, interests and behaviors.
As you can see in the above screenshot, we are going to target people who have shown an interest in the following;
Budget and Schedule
This is the last of the Ad Set sections on which you need to work while creating a Facebook Ad for your Accounting Company. You will note that your estimated daily results improve as you increase your budget.
You do need to, however, strike a balance between what you spend and what you get at the end of the day. You can also schedule the start and end dates for your Ads.
Creating your Ad
This is the final step on your path to creating Facebook Ads for your Accounting firm. It is also one of the most important, for the simple reason that the work that you put into creating an appealing Ad largely determines the success or failure of your campaign. This section has a number of important steps, not all of which are going to be covered in this article.
Choosing an Ad Format
Facebook Ads can be created in the following formats;
Determining what is best for your business may be a matter of carrying out some degree of split testing.
The destination URL is where you want people who click on your Facebook Ads to be taken. Most of the time, it pays to create a landing page that is dedicated to your ad. This way your ad will be specifically geared to turn your leads into conversions.
The Planet Marketing DIY Facebook Ads Marketing course
Creating a Facebook Ad can be a really involved process. I cannot possibly exhaust all the steps in this one article. That is why I have come up with video tutorials that are designed to get you going on your own!
The Planet Marketing DIY Facebook Ads Marketing course is designed for people that wish to get down and dirty creating their own Facebook Ads.
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