Top Customer Review Software Companies

Google Ratings Guide

If you are looking for the top customer review software companies, we have found (in most cases) these 4 work for most companies. All the companies listed here provide merchant reviews. Merchant reviews are for your company as a whole, not an individual product. Whatever company you choose, make sure the features offered meet your objectives. Also, don’t pay for features you can’t use. If you are a service based businesss, most likely you don’t need product reviews. Sometimes companies will bundle the features together and you end up paying for something you won’t use. Each company listed below has a Features page. Make sure to compare them all. At a minimum, you should be able to embed your own reviews on your site to build credibility.

Shopper Approved – Headquartered out of Utah, this company fits the objectives for many websites. They have different products like merchant reviews, product reviews, video reviews/testimonial, and local reviews. Many companies choose Shopper Approved because of their price point, getting star ratings on Adwords ads, and embedding reviews on their site. You get a discount when you sign up for Shopper Approved using our link. If you are interested in trying them out, you can use our Shopper Approved partner link and get 30 days free. SA offers a month-to-month subscription.

Shopper Approved Dsiscount

Shopper Approved sells their services separately so you don’t have to pay for a service you won’t use. For instance, if you do not have an ecommerce store, you don’t need to get the product review plan.

Resellerratings – Resellerratings dominates the review market. They have been around for a long time. Resellerratings reviews will appear in many of the same places as Trustpilot and Shopper Approved: organic, Google Shopping for product reviews, Adwords and Bing Ads, Bing Shopping, Facebook, and on your own site. Resellerratings is not upfront with their pricing. Here is a quote coming stright from their website

Since our pricing is dynamic, our system must learn your company domain name before it can determine size and tier. (see here)

Trustpilot – I can go on all day about Trustpilot. At 1st I didn’t like this company because of their aggressive sales tactics. Just this past quarter (summer 2015), about 4-5 of our clients complained about Trustpilot calling them up twice per week pitching a hard sale. If you can look past that, Trustpilot has a lot of great features including a community of people who leave reviews. These guys have a large following. Their beginning price point is kind of steep for the small mom and pop. It’s called the Lite Plan and it starts at $349/mo, but you have to pay it upfront so that’s a whoppin’ $7,188. There’s no month-to-month subscription here. Also, if you’re an ecommerce site looking for product review features, you will need to go with the Pro Plan. I don’t know the numbers, but I’m sure it’s WAY more than $7,188.

We encourage you to get a demo from Trustpilot, but be aware they’re sharks always trying to do a hard close. Bust out your flea market haggling skills because they will drop the price. This is how the conversation will go after you tell them to screw off and you’re about to hang up on them. “It’s $7,188 upfront, but if you sign up now while I have you on the phone, I can get you in for $$6,500”.

Yotpo – This is an up and coming company. Their entry level “starter” package starts at $25/mo, but you cannot embed a review widget onto your site unless you are on the Pro Plan which is $299/mo. Just like Trustpilot, you have to pay upfront. That’s $3,588. If you can foot the bill, you may want to take a demo. If you have an ecommerce site, then the product review features are something you should look into. If you are a service based company, then Yotpo might be over priced because you can just use Shopper Approved and get the same features for less. At the minimum, you should be able to embed your reviews onto your website to provide credibility.


#1 thing is to make sure these fit into your budget and don’t buy things you can’t use.

#2 is to go through all the features. Many companies don’t know exactly what they are looking for. By becoming familiar with the features, your company may uncover hidden opportunities.

Need help picking a customer review software? Comment below.


3 thoughts on “Top Customer Review Software Companies”

  1. There are many forums with thousands of business owners (like me) who have been victimized by Yelp’s unethical business practices. After learning how Yelp really works, I no longer trust Yelp reviews.

    1. Naeem, thanks for your feedback. Yelp really seems to be losing market share now, at least from my perspective.

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