One fast way to improve sales is to increase the trust of your site for your prospective customers. Any of the following buyer protection software programs will help convert more sales and may pay for themselves within the first month. All three (buySAFE, Norton Shopping Guarantee and 4x Buyer Protection) have Identity Theft Protection, Purchase Guarantee & Lowest Price Guarantee. Before we delve into the individual companies, let’s define the following:
Identity Theft Protection – If your customer somehow blames your website for identity theft, they will be covered for a certain amount. Protecting your customer’s identity and financial information online is important if you don’t want to get sued as part of a security breach. From customers’ names to their social security numbers to their financial info, there are so many pieces of information vital to your customers’ identity that could leak to the wrong people…that’s why identity theft protection for your customer is so important. According to the Bureau of Justice Statistics, 17.6 million U.S. residents were the victims of identity theft in 2014 alone.
Purchase Guarantee – The company (BuySafe, Norton, or 4xBuyerProtection) will refund the customer the full value of the item purchased up to the maximum amount.
Lowest Price Guarantee – This is pretty much a “price match” guarantee, HOWEVER, your company doesn’t pay for the difference! Let’s say you sold Product A for $100 and the customer comes back 2 weeks later and says, “Hey, this is $80 at Walmart. I want my $20 difference!” BuySafe, Norton or 4xBuyerProtection (not your company) cuts a check for $20 and sends it to your customer.
Terms of Service – If a merchant doesn’t do what they say they’re going to in their Terms of Service, you are covered.
With a $100 lowest price guarantee, buySAFE enables online merchants to provide a third-party Guaranteed Shopping program to boost buyer confidence and satisfaction. The intent is to reduce fears in users about breaches in information security and product authenticity, while increasing timely delivery and affordable pricing. Designed for online merchants, buySAFE aims to increase website conversion, sales and profitability through a three-tiered approach:
Norton Shopping Guarantee
Offering tools for both merchants and shoppers, Norton Shopping Guaranteed offers buyer protection for websites and individuals through its unique shopping guarantee. This company offers 20x ROI Guaranteed for merchants, which boosts confidence in shoppers, leading to a reduction in shopping cart and website abandonment for a better overall buying experience. Norton also promises higher conversion rates, more repeat buyers and happier customers. Like buySAFE, Norton offers a free 30-day guarantee with identical terms.
Shoppers who use the service receive several free benefits of the program. For example, when buying from a Norton Shopping Guarantee merchant, they receive a Norton Shopping Guarantee certificate which they can use in the event they need to file a claim. Free enrollment is an enticement to this service.
4x Buyer Protection
4x Buyer Protection (owned by Trust Guard) offers the best Lowest Price Guarantee at $500 compared to buySafe & Norton at $100, but lower Purchase Guarantee by $500. It has four strong features:
This buyer protection for business tool is designed to give shoppers increased confidence in their merchants. One of the highlights of this guarantee shopping program is the fact that the shopper is covered for a month after the date of purchase if their identity was compromised. If something goes wrong after buying from a certified Trust Guard’s 4X Buyer Protection approved website, the shopper is automatically enrolled into the TrueIdentity™ monitoring powered by Trans Union for a year for free.
Click the 4xbuyerprotection seal at the bottom left of this page to see it in action. Pricing is based off the number of orders. The first 30 days there is no charge since the 4xbuyerprotection system is accruing the sales. It will bill based off the previous month’s orders with no long-term contracts. If you don’t see an increase in sales that don’t justify paying the monthly subscription to www.4xbuyerprotection.com, then cancel before the first bill arrives!
Disclaimer: Planet Marketing is a partner with the parent company of 4x Buyer Protection. Feel free to take advantage of our partnership pricing here: 4x Buyer Protection Partner Link. Also here is the regular site for : 4x Buyer Protection.
Here are some main points for 4x Buyer Protection
If you have any questions, ask in the comments below and I’ll look at your company.
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