Do you own an eCommerce website? Maybe you are using Shopify, Volusion, BigCommerce, Magento, Blue Commerce; whatever website software that you are using for your eCommerce business, you need to read this article. My name is Francisco and today I am going to share with you the best eCommerce marketing strategy that I have ever come across! FYI, if you would rather watch me speaking, feel free to watch the embedded video. It’s essentially the same as this writeup!
What’s the best eCommerce marketing strategy?
I have been in business for 13 years, marketing websites online and I guarantee that this strategy will work for you guys! So, what should you do to boost sales for your eCommerce website? Of all the eCommerce marketing strategies that I have come across, the most successful included the following elements;
- Get your SEO right
The first thing that you need to do as part of the process of implementing a kick-ass eCommerce marketing strategy is to get your SEO right. The goal is to make sure that your eCommerce website appears right at the top of Search Engine Result Pages for your target keywords. This, of course, is going to be difficult for those whose sites are still new. SEO is not the task of a single day, after all! A winning Search Engine Optimization strategy, nevertheless, involves the following;
- Proper keyword research. There are many tools that you can use in this regard. I personally use Google’s Keyword Planner, which is a free part of Google Ads.
- Blogging to get ranked high for your target keywords.
- Writing great content. Search engines like well written articles and will reward them with higher ranks.
- Link building. Backlinks are some of the most important factors as far as SEO ranking is concerned.
- Having a great, well structured website. Nobody is going to want to buy something from a site that appears unprofessional!
- Get the best SEO Package. This applies if you are going to outsource your SEO which, to be frank, most of us are looking to do. First study what you need, then look for a reputable company that will provide it!
- Advertise on Facebook
The big eCommerce websites that are out there advertise on Facebook. Though a lot of businesses have joined the bandwagon, most fail when it comes to targeting. I have worked with companies that target general stuff. As a result, they don’t really get the most in terms of sales.
You may want to click on the above link for help setting up your Facebook Ad campaigns. Remember, targeting is everything when it comes to Facebook Ads!
- Don’t just do Facebook Advertising: Do Remarketing using Facebook Pixels
One of the things that gets people down, as far as eCommerce websites are concerned, is that the conversion rate tends to be rather low! Of all the people who visit your site, you can only expect to convert between 2 to 3%! With remarketing, it’s possible for you to boost this figure to an amazing 30%! But what is remarketing and how does it work? The remarketing process can be described as follows;
- People carry out a Google search and they click on your link.
- Then they go to your eCommerce landing page, where they add items to their catalogue.
- However, they never complete the purchase.
- Now, because you are using Facebook Pixels, you don’t miss out on this potential sale.
- When people go to Facebook and if you are running a campaign, an ad showing the products that they were interested in on your website will popup.
- This gives you the chance to then complete the sale.
- Remarketing takes people back to your website. Just to repeat; when people visit a website for the first time, the conversion rate is typically around 2-3%. However, with Facebook Pixel Remarketing, your conversion rate jumps to between 20 and 30%.
What is Facebook Pixel and how does it work?
Facebook Pixels is, as we have already noted, an important part of the remarketing process, but what is it and how does it work?
Facebook Pixel is code that you place on your website, allowing you to optimize, measure and build audiences for your business. In simple terms, once you have placed Pixel on your site, it then tracks people as they move from your website to Facebook. If they have shown an interest in a particular product on your site, remarketing takes place when they go to Facebook. They are then shown your Facebook Ads, thus boosting the chance that they will actually end up buying something from you.
FYI, setting up Facebook Pixel can be a hassle. If you don’t know how to do it, don’t hesitate to get in touch with me. I am an expert and can help you set up remarketing for your eCommerce website! You can also learn how to set up Facebook Pixel by going through my DIY Facebook Ads marketing course!
- Don’t just be a marketer: Also be an analyst
Most companies make the mistake of only having marketers on their teams without having analysts. That is why most marketing strategies are doomed to fail! There are some things, I have noticed, that only an analyst such as myself will be able the deduce from the data that one gets through Google Analytics.
One of the things to remember is that, when it comes to marketing, you actually need to set up a number of campaigns in order to find the right one for your business. As an example, most people only set up one Facebook Ad campaign and they give up when that fails! That is not the way to go! You may actually run up to 10 campaigns before stumbling upon one that really brings results for your business!
- Use’s Google’s Campaign URL builder
But how do you keep up of all these campaigns in Analytics? Here is the thing, most of the winning eCommerce marketing campaigns that are out there make use of Google’s Campaign URL Builder to keep track of the conversion data in Analytics.
This is all part of the process of becoming an analyst and not simply a marketer. Remember what we have just been talking about above? Lets assume that you are running 10 campaigns on Facebook. Some of them will inevitably fall flat, while a few will turn out to be great.
What you need to do is make sure that money is funneled to those campaigns that are bringing the most results for your eCommerce business. But how do you know which of your 10 campaigns has been yielding the best results?
This is where Google’s Campaign URL Builder comes into play. It allows you to keep track of your custom campaigns by adding campaign parameters to your URLs. Once you have created your URL, you then use it in your sponsored posts.
To Sum Up
Okay, lets sum up. What makes for a great SEO strategy for eCommerce websites?
- Get your SEO right. Remarketing is only going to work if people visit your website in the first place.
- Get Facebook Pixel for your website.
- Do a Facebook Ads remarketing campaign.
- Use Google campaign URL builder to create custom URLs for your campaigns .
- Use analytics to determine which campaigns are the most profitable. Then don’t hesitate to reallocate money to these campaigns from loser campaigns.
That, my friends, is how you run a kick-ass eCommerce marketing strategy! Feel free to get in touch with me for help setting up any of the above mentioned strategies!