A Review of AuthorityLabs’ Keyword Tracking Service
Planet Marketing spent several weeks carrying out research on the AuthorityLabs Keyword Tracking service, and we have to say that we were so impressed that we have decided to recommend their services to our readers. While there are probably hundreds of Keyword Tracking services providers out there, very few are quite at the same level as AuthorityLabs. So, what is it that sets this Rank Tracking concern apart from the competition?
AuthorityLabs promises highly accurate and reliable Search Engine Ranking data that gives you insights into your target keywords and, from what we have been able to find out, it largely delivers on this undertaking. The main motivation behind Keyword Tracking for most people is the desire to find out how well they are performing on Search Engines for their chosen keywords. The role of Rank Tracking concerns, such as AuthorityLabs, is that of collecting and presenting the results, thus allowing SEO experts to take corrective action, where necessary. So, what are some of the features that are available at Authority Labs that set it apart from the competition?
Keyword Tracking tools have been designed to save you the large amounts of time that you would otherwise have spent going through loads of data. AuthorityLabs is no different. All that you need to do in order to get going is add the domains that you wish to monitor, and the tool will do the hard work on your behalf.
- At Planet Marketing, we have discovered that one of the ways in which Rank Tracking tools differs is in the frequency of reporting. Most of the tools that you will find out there can be set up to report on a daily, weekly or monthly basis.
- AuthorityLabs excels in this regard, by also offering daily rank checking, which gives you the information that you need on an almost real-time basis.
- What is different about AuthorityLabs is that it is not only the reporting that is done on a daily basis. That is a failing that is common with a number of Keyword Tracking tools; the data gathering frequency is so sparse that, in most cases, you get information that is at least a week old. With AuthorityLabs, both the data gathering and reporting are done on a regular basis. This means that the information you get is highly accurate.
- Another thing that is great about AuthorityLabs is the fact that the data that is generated on your keywords is stored for at least two years. This gives you a lot of leeway and allows you to make historic comparisons between how you were performing back then and how well you are placed at the present moment.
Like most of its competitors, AuthorityLabs offers Local Search Results for your target keywords. This is important, largely due to the fact that search results, contrary to what many people think, are not homogenous across the globe. In fact you can expect, if you have a website or a blog, to be ranked differently in different countries, cities and even towns. Search Results may even be different in the same place, depending on the device that is being used.
One of the reasons why this is the case is the fact that Search Engines personalize search results, with the result that they may deliver completely different information to two people who are in the same room, depending on their search histories.
Local Results are important, particularly for small businesses that need to optimize their keywords for the particular areas in which they operate. If someone looks up emergency drainage services, as an example, chances are that he is on the hunt for a company that is near him. It would not be logical for Search Engines to then bring up drainage repair companies that are based in Hong Kong, when the search query has been made from Houston.
One of AuthorityLabs Keyword Tracking’s strongest attributes is this ability to bring up results that track your website’s ranking in a particular city. This kind of accuracy allows you to make pinpoint decisions about the trajectory of your keyword campaign.
In addition to localized results, AuthorityLabs also comes with the ability to track your Search Engine performance from any country and in any language that is supported by Google, Yahoo! and Bing. All you need to do in order to get going in this regard is add the domains and web pages that you wish to have tracked.
Tracking your global standing in terms of your chosen keywords is of particular importance if, as is the case with many businesses these days, you have operations in different parts of the globe. With the Internet continuously breaking barriers to commerce, it is becoming more and more important to have this service.
The one common thing for those who are running businesses across the world is that, unless they are extremely lucky, there is almost always someone else who is doing almost the same thing just around the corner. This situation also related to the world of Search Engine Optimization. In fact, here, the competition is even more serious. As mentioned earlier, the Internet has made the world one big, fiercely competitive commercial arena. Success or failure can ultimately rest on your ability as a business owner to identify what you are up against and take the steps that are needed in order to stay ahead of the pack.
AuthorityLabs Keyword Tracking gives you the ability to do so through its Competitor Tracking tool. In fact, not only can you identify who your competitors are, but you can also choose to have the acquired data presented side by side with yours. This gives you greater insight into the keywords that the competition has been leveraging and the kind of success that they have been having in this regard. Having this knowledge allows you to better refine your own strategies to enable you to stay one step ahead.
Track Mobile Rankings
With mobile devices gaining prominence across the globe, it is not surprising that Rank Tracking companies have extended their focus to include mobile rankings as part of the metrics that are tracked. AuthorityLabs goes a step further, by allowing you to make side by side comparisons of your mobile and desktop rankings. On top of that, you can track the two indices, if need be, as a single entity.
The importance of knowing how well you are being ranked on mobile searches can never be overemphasized. Not only is it an indicator of the rising importance of mobile connectivity, but it also serves as a gauge of the mobile friendliness of your website. Search Engines give prominence to websites and blogs that are optimized for mobile devices. What this means is that if you are not performing as well on mobile search results, you probably need to do more to make your site mobile friendly.
100% White Label
If you need to present the obtained results to your own clients using your own brand, you can easily do so with AuthorityLabs’ White Label feature. With this facility, you can create your own SEO brand that offers a wide variety of services to the public. Best of all, they won’t even notice that the service is linked to AuthorityLabs.
AuthorityLabs allows you to add an unlimited number of users to your account. Those who have created their own White Label brands can even allow their clients to have their own personalized login credentials at no extra cost.
User Friendly Interface
AuthorityLabs’ Keyword Tracking tool has a user friendly interface, with results presented in an easy to understand way. This is important, considering the number of metrics that are displayed by Rank Tracking services. With most decisions now having to be made on the fly, having access to easily understandable data can be the difference between success and failure.
Flexible Reporting Options
AuthorityLabs allows for flexible results reporting. Your reports are presented to you and to your clients in a choice of formats that include PDF, public links and CVC formats.
Price is one of the areas on which Authority Labs fails when compared with other Rank Tracking companies. Their Pro Plan starts at $99 per month.
Having carried out a number of reviews, we have discovered that, though variously composed, entry level plans across the industry are usually priced at an average of $19 per month. While AuthorityLabs does provide, by far, a better deal in terms of features, it would have been nice to still have something that is priced within the industry average.
The following are the plans that are available at AuthorityLabs, along with their features and pricing structures:
|Pro Plan||Pro Plus Plan||Enterprise Plan|
|$ 99.00 per month
Now Provided Reports
|Great for Consultants
$ 225.00 per month
Now Provided Reports
Great for Agencies
Starting at $ 450.00 per month
Now Provided Reports
Interface API Access
30 Day Free Trial
Almost all of the Rank Tracking tools that we have reviewed so far come with Free Trial offers. What is notable about AuthorityLabs Keyword Tracking is that, unlike the competition, their Free Trial comes with no strings attached. With most companies, you actually have to provide a credit card before being allowed to sign up. There are instances where this can become a problem, including, as often happens, if they have set up their systems to automatically deduct monthly subscriptions from your card.
AuthorityLabs Keyword Tracking, on the other hand, does not ask you for credit card information as part of the free trial. They also promise never to pester you with emails while trying to upsell you one thing or the other.
The issue of support is one that you should seriously consider when signing up for any Internet-based service. It is inevitable that something will, one day, go wrong, and when that happens, you need to be able to talk to someone who has the ability to help you out. Besides providing various ways through which you can get in touch with support staff, AuthorityLabs has also put together documentation and video tutorials on a number of issues.
Free SEO Tools and Resources
Another great thing about AuthorityLabs is the fact that they have a wide range of indispensable tools and resources that you can access for free through their website. These include:
- Backlink Checker
- Keyword Grouper
- Partner API Tester
- Website Crawler
- Rank Checker
While the free tools come with a caveat; you actually have to sign up in order to get them, they should prove to be indispensable to those who are looking to fortify their SEO strategies.
Planet Marketing Recommends AuthorityLabs
While not having a diversity of features can normally be viewed as a shortfall, AuthorityLabs has, no doubt, turned it into an area of strength. When compared to other Keyword Tracking services, AuthorityLabs is rather limited in terms of features. However, this is exactly the reason why we recommend their services to those who are looking for a solid Rank Tracking service.
Unlike other companies, such as Rank Ranger and Moz, AuthorityLabs specializes only in Rank Tracking. This has made them very good at what they are doing and those who sign up can confidently expect to receive accurate results.