Leveraging Marketing Channels in Addition to Your Website

marketing channelsWeb development is only a small part of what we do here. Selling products and services on other online channels “in addition” to websites is where many companies can improve their online presence. We classify online businesses based off reaching 3 geographic regions. Each of these need to use multiple channels to maximize exposure & beat the competition! With a little hard work, this can be done. Even if you are a one person operation, you can get orders from all over the world and never have to leave your house. The owner of this website has done it! As long as you have an internet connection, you can work from anywhere in the world as some of us on this forum do.

For Leveraging Marketing Channels, Size Does Not Matter

For below: A Service Website is a business that normally performs services instead of selling tangibles (like a plumber, shipper, lawyer, or consultant). By a Product Website, we mean physically selling something.

Local Businesses
– A Service Website Needs: Website, Google Places (formerly Google Local Business), Craigslist, Facebook, Twitter
– A Product Website Needs: Normally a local product oriented company will not sell products on their website.

Domestic Businesses (Your Own Country)
– A Service Website Needs: Website, Google Yahoo & Bing, Facebook, Twitter
– A Product Website Needs: Website, Google, Yahoo, Bing, eBay, Amazon, Etsy, Google Product, Bing Shopping, Yahoo Shopping, Craigslist, Facebook, Twitter, Email Marketing, PriceGrabber, ShopZilla.

International Businesses (Your Country + International)
– A Service Website Needs: Website, Google, Yahoo, Bing, Yandex, Facebook, Twitter
– A Product Website Needs: Website, Google, Yahoo, Bing, eBay, Amazon, Etsy, Google Product, Bing Shopping, Yahoo Shopping, Craigslist, Yandex, Facebook, Twitter, Email Marketing, PriceGrabber, ShopZilla.

If this seems too much for you, fear not! You can use something called data feeds in which your inventory can be fed to many different marketing channels. However, I want to share a quick story. When I first started buying products from China and selling online, I primarily sold on my website and on Craigslist. Once I started using data feeds to automate the work, I began to oversell products which led to back-orders. This was a nightmare because the customer had paid and I had no inventory. Paypal took their sweet time transferring money as always, so I had to float money from a credit card. Thank goodness that I had a high credit limit. Lesson learned: Don’t bite off more than you can chew. I grew so fast, I almost had to shut down. If you are going to use data feeds, have an emergency stash of inventory.

In addition to using these marketing channels, your business must become efficient in fulfilling orders and/or services. Later on, we will learn about efficiently buying products, shipping products, automating emails to customers, returns and more.

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