Customer feedback plays an important role in driving business around the globe, which is why it is so important for every business to make sure that it leverages this mostly free, yet potent tool to achieve growth. If you need motivation about the importance of online reviews, just consider the following statistics;
Online reviews are clearly important. Here, in any case, are the top 10 customer review sites that you can use to collect seller and product reviews for your business;
Shopper Approved is, without doubt, one of the biggest Customer Review Sites that you can use for your business. The great thing about Shopper Approved is that it allows you to have your reviews displayed on all the sites that matter, as far as reaching out to potential customers is concerned. These include;
The right kind of reviews
The trick about online reviews is that they need to be the right kind if they are to give your business the kind of boost that you are looking for. Shopper Approved gives you a multiplicity of tools that allow you to collect local reviews, merchant reviews, product reviews and video testimonials.
One of the unique things about Shopper Approved is that it allows you to get star ratings in most of the major search engines, including on Google Shopping, Google AdWords and Google organic traffic. Star ratings extensions give your business greater visibility online, allowing you to boost your CTR in AdWords by as much as 17%.
Yelp is another of the most popular review sites on which every business needs to have a presence if it is to excel in today’s operating environment. Indeed, Yelp is one of the largest platforms as far as online reviews are concerned. The great thing is that Yelp allows you to claim your business page absolutely free of charge. The process of claiming your listing involves creating a business account, after which you can;
Yelp has, over the years, collected millions of reviews from customers around the globe. On average, the platform gets about 142 million users per month, making it a really big deal as far as building visibility and trust for your business is concerned.
Google is another great platform, as far as collecting seller and product reviews for your business is concerned. That is hardly surprising, considering that Google is the world’s largest search engine. The reviews that are left by your customers on the platform get displayed across the company’s products, including on Google+, Google Maps and in Google Search. But how you do you get reviews on Google?
Google My Business
In order to begin capitalizing on the massive potential that is Google, the first thing that you need to do is claim your business on Google My Business. Doing so is a simple enough process. Once you have claimed and verified your business, you then need to encourage your customers to leave reviews on the platform. The benefits of doing so are immense, including;
TripAdvisor is a really popular online reviews plagtform for those who are in the travel industry. Like most of the review platforms that are out there, TripAdvisor allows you to claim your business listing free of charge. This gives you access to a number of useful tools, including the ability to manage your reviews.
Trip Advisor’s Review express allows you to hold conversations with your customers and to generate more feedback from the people who you have done business with. The great thing about trip advisor is that it is really great, as far as travel bookings and reviews are concerned. The platform boasts of having;
Our list of the most important online review platforms would be incomplete without Facebook, the social media behemoth. Indeed, Facebook is probably the biggest online review platform that can be found anywhere in the world. That is not really surprising, considering that it boasts of an astounding 2.1 billion monthly active users.
Facebook allows you to create a Page for your business, absolutely free of charge. This is the platform on which your customers can then engage you in conversation, including by leaving reviews of your business.
Turn on Reviews
In order to turn on reviews, or recommendations, as Facebook likes to call them, on your business Page, all that you need to do is follow the steps that are given in the provided link.
Once that is done, people will get the ability to publish recommendations on your page, as well as view your page’s ratings. The great thing about recommendations is that it enables your business to become more visible through Facebook search.
Listings are mostly free
Finally, the fact that most online review platforms allow businesses to list absolutely free of charge makes it important for every business to sign up to start reaping the benefits that come from gathering customer feedback.
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