Disclaimer: We use the companies that are mentioned in this article! So don’t hesitate to sign up! We are also affiliates of some of these companies and may get paid should you sign up using our links!
You probably already know that online reviews are important, but have you been doing enough to harness their power? Which sites do you use to collect seller and product reviews for your business? My name is Francisco, and I am the owner of Planet Marketing. I have had over 13 years advising top brands when it comes to online reviews. So, I really know what I am talking about here! In this article, I am going to;
- Give you a table showing some of the best sites for collecting Seller and Product Reviews.
- Show you why collecting customer reviews is important.
- Briefly discuss each of the companies that appear in the table.
Best platforms for collecting customer reviews for your business
The following are some of the best platforms for collecting customer reviews for your business. Some are free, while some are paid. The free ones are really a no-brainer. You should sign up right now! I advise people to sign up for one of the paid companies. They offer far more when it comes to seller and product ratings!
Why online reviews are important
So, why is it important for businesses to get online reviews? Fact of the matter is, customer feedback plays an important role in driving business around the globe. If you need motivation about the importance of online reviews, just consider the following statistics;
- Online reviews are used by Google and other Search Engines for Star Ratings. Star Ratings are composed of Product and Seller Ratings, both of which can boost your CTR by as much as 17%. You can read this article to learn how to get star ratings.
- 90% of consumers will first look for and read online reviews before paying a visit to your business.
- 88% of these people trust the reviews that are left online by complete strangers as much as they do recommendations from their friends and family.
- 31% of consumers will spend more if your business has received excellent reviews.
- 86% will be doubtful about purchasing from your business if it has negative online reviews.
Online reviews are clearly important. Here, in any case, are the top 5 customer review sites that you can use to collect seller and product reviews for your business;
These companies will get you online reviews
The following are 5 of the top companies that will get you online reviews for your business;
Shopper Approved is, without doubt, one of the biggest Customer Review Sites that you can use for your business. The great thing about Shopper Approved is that it allows you to have your reviews displayed on all the sites that matter, as far as reaching out to potential customers is concerned. These include;
The right kind of reviews
The trick about online reviews is that they need to be the right kind if they are to give your business the kind of boost that you are looking for. Shopper Approved gives you a multiplicity of tools that allow you to collect local reviews, merchant reviews, product reviews and video testimonials.
One of the unique things about Shopper Approved is that it allows you to get star ratings in most of the major search engines, including on Google Shopping, Google Ads and Google organic traffic. Star ratings extensions give your business greater visibility online, allowing you to boost your CTR in AdWords by as much as 17%.
The Shopper Approved Offer
Yelp is another of the most popular review sites on which every business needs to have a presence if it is to excel in today’s operating environment. Indeed, Yelp is one of the largest platforms as far as online reviews are concerned. The great thing is that Yelp allows you to claim your business page absolutely free of charge. The process of claiming your listing involves creating a business account, after which you can;
- Update your business’ information
- Respond to customer reviews
- Track your business’ analytics
- Upload photos
- Create Yelp Deals
- Create check-in offers
- Manage your account from your phone.
Yelp has, over the years, collected millions of reviews from customers around the globe. On average, the platform gets about 142 million users per month, making it a really big deal as far as building visibility and trust for your business is concerned.
If you are using Google Ads or Google Shopping, then Google is another great platform, as far as collecting seller and product reviews for your business is concerned. The reviews that are left by your customers on the platform get displayed across the company’s products, including on Google+, Google Maps and in Google Search.
Google My Business
To begin capitalizing on the massive potential that is Google, the first thing that you need to do is claim your business on Google My Business. Doing so is a simple enough process. Once you have claimed and verified your business, you then need to encourage your customers to leave reviews on the platform. The benefits of doing so are immense, including;
- You business appears on Google Maps.
- You get star rating extensions in Google Ads, Google Shopping and Google organic traffic.
- SEO benefits for local search results. Your business will appear when people make local queries, which is a good way of driving business your way if you are a localized entity.
TripAdvisor is a really popular online reviews platform for those who are in the travel industry. Like most of the review platforms that are out there, TripAdvisor allows you to claim your business listing free of charge. This gives you access to a number of useful tools, including the ability to manage your reviews.
Trip Advisor’s Review express allows you to hold conversations with your customers and to generate more feedback from the people who you have done business with. The great thing about trip advisor is that it is really great, as far as travel bookings and reviews are concerned. The platform boasts of having;
- 600 million reviews
- 96 million members
- 455 million visitors per month
- 49 sites in 28 languages
Our list of the most important online review platforms would be incomplete without Facebook, the social media behemoth. Indeed, Facebook is probably the biggest online review platform that can be found anywhere in the world. That is not really surprising, considering that it boasts of an astounding 2.3 billion monthly active users.
Facebook allows you to create a Page for your business, absolutely free of charge. This is the platform on which your customers can then engage you in conversation, including by leaving reviews of your business.
Turn on Facebook Reviews
In order to turn on reviews, or recommendations, as Facebook likes to call them, on your business Page, all that you need to do is follow the steps that are given in the provided link.
Once that is done, people will get the ability to publish recommendations on your page, as well as view your page’s ratings. The great thing about recommendations is that it enables your business to become more visible through Facebook search.
Get listed on as many free platforms as is possible!
Finally, the fact that most online review platforms allow businesses to list absolutely free of charge makes it important for every business to sign up to start reaping the benefits that come from gathering customer feedback.
Disclaimer: We have used the companies that are mentioned in this article! So don’t hesitate to sign up! We are also affiliates of some of these companies and may get paid should you sign up using our links.